Picking the right business name is not an easy task, we speak from many years experience. We have spent many hours around a table discussing names, searching for names and often find that our first choice business name is not available.
This is not necessarily a bad thing and can at times save you money having initially panic bought your domain name and registered your Business with Companies House to find that the name you initially chose doesn’t really encompass what you would like to achieve in business.
Our advice would be don’t rush in, sleep on it.
Search4Trades.com name evolved many times throughout our initial business meetings.
“Ask Henry” was added to our business name having always been a huge fan of “Ask Jeeves”, the fictional valet who fronted the search engine Ask.com.
12 months passed from our initial launch and we still felt that we were missing a primary ingredient. Search4Trades.com – Just Ask Henry was working well and becoming a known figure however, we felt that an important message was missing especially from the home screen when Customers and Trades first visit… A Tag Line.
A Tag line really needs to be simple and to the point. We see so many tag lines that try to say too much, over engineered and complicate what you are trying to convey to your audience. Within your tag line tell your story, what are you trying to achieve. Our aim at Search4Trades is to allow customers to search and find the best Trades for their needs and to make an appointment with their chosen trade in the best and most timely manor possible. Finally we want our customers to love what the Trades do. Our Tag Line became…
SEARCH IT – BOOK IT – LOVE IT
Keep the name short, simple and easy to write and remember. The companies you admire typically have names that are short, simple and easy to write and remember. Google, Virgin, Coca Cola.
We would love to hear your stories to how your business name was developed. Please don’t forget to leave you stories in the comments below and if you would like to join Search4Trades.com and discover our marketing channels then please select your desired package today.
Kindest regards
Paul
Search4Trades.com
SEARCH IT – BOOK IT – LOVE IT